Millennial Fast Food Trends: Influence on the Fast Food IndustryGenel Yönetici
Millennial Fast Food Trends: Influence on the Fast Food Industry
Fast Casual Restaurants, Millennials and the Evolution with the Fast Food Industry in America
When we think of fast food restaurants, we think of slimy fries, burgers, fried rooster, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a very long time with fast food franchises like McDonald’s, Wendy’s, Burger California king and White Castle owning the market. However , over the past 2 decades, fast food in America has slowly but surely changed from greasy french-fried potatoes and burgers at McDonald’s to deli sandwiches and also milkshakes at Panera Loaf of bread or Chipotle. This trend is known as the rise of the ‘fast casual’ restaurants that offer the casual dining connection with healthy, organic meals created with produce that is sourced close by but served at the rate and convenience that one would experience at a fast food diner. This trend points to the fast-food industry that is modifying and becoming healthier while still maintaining the convenience and the fairly low price point that manufactured fast food restaurants so profitable in the first place. This essay can have evidence on how the fast-food in America is changing by means of becoming healthier, exotic, personalized, ethical and ambient as well as the role that fast casual restaurants and Millennials are usually playing in driving this kind of change.
The biggest driver of this shift inside the fast food industry is the increased health consciousness of Americans.https://www.urgentessay.net/ As outlined by Miller (182), the natural and organic food movement which was founded in the 1960s has been extremely successful in educating People in america about the dangers of highly processed foods, Genetically Modified Organisms (GMOs) and the poisonous pesticides that are used in modern agriculture. Alternatively, the movement implored People in america to eat locally grown meal natural and healthy dinners. The success of this activity has had a detrimental impact on conventional fast-food restaurants who have typically come under attack to get selling high-calorie meals which might be unhealthy and cause unhealthy weight, diabetes and high blood pressure. Regular fast food restaurants have also been offender of advertising unhealthy dinners to children and using unpleasant and highly refined components to make their meals. This particular increased health consciousness has resulted in reduced sales in fast food restaurants and constant provocations of class action lawsuits coming from those who think their health problems have been caused by eating ready made meals (Dixon et al. 104). In order to deal with this occurrence, fast food restaurants have greater the number of healthy meals individual menus, but their customer base has not been very high.
The rise connected with fast casual restaurants may be attributed to the fact that they serve healthy food with the same advantage as fast food restaurants. Eagan (178) reports that it is because of this health consciousness how the “number of diners checking out fast-casual restaurants grew from ten times the rate associated with traffic to fast-food restaurants by 1999 through 2014. ” Fast-casual restaurants have grown throughout popularity due to their healthy, fresh made offerings at a low price along with high convenience. Food stores such as Panera Bread along with Chipotle are fast informal restaurants that have succeeded throughout providing healthy meals conveniently. These restaurants have self-service kiosks and drive by windows to compete successfully with fast food restaurants by providing healthy meals in a rapidly and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include considerably more fast-casual restaurants.
The tastes of usa citizens have also changed, with Millennials being more adventurous using their food tastes. Due to the grow of social media, Americans are now more aware of exotic cuisines such as Mexican, Greek, Judaism, Italian and Chinese and they are more willing to try them (Williams 1). Moreover, consuming exotic meals and leaving your 2 cents them on social media boosts the social capital of Millennial leading to a sharp rise in their particular demand. Since traditional junk food restaurants still offer standard meals such as burgers, fries, and chicken they are becoming edged out by fast-casual restaurants which offer a wide range of unique meals which customers could customize in a dozen different methods. The ability to customize meals is especially important to Millennials who are right now the dominant working creation in America as they see meal as an extension of their style (Eagan 177). These tendencies point to a future where fastfood will consist of exotic as well as international cuisines which will be extremely customizable.
An additional shift in food mindset that has been experienced in America could be the increased need to eat within the environmentally friendly and socially mindful manner. There is an increase in the requirement to eat food that has been sourced close to you to support local farmers and local economies and also to eat food that has is grown in an eco-friendly manner (Miller 182). Often , the food served at traditional fast food restaurants violates these kinds of ideals as the breeding of these animals is done in cages, the food is grown utilizing pesticides, and they do not assist local farmers. On the other hand, rapidly casual restaurants often espouse these ideas and more People in the usa, especially Millennials are choosing quickly casual restaurants over conventional fast food restaurants to express all their beliefs on ethics connected with food sourcing. In the future, fastfood is likely to be ethically sourced coming from local farmers using organic and natural and pasture raised substances.
The surge of social media and the wish to share one’s activity with regard to social capital has also altered what Millenials require associated with fast food joints by improving the patronage of locations and food that is picture perfect, and that can be submitted to social media sites such as Instagram (Williams 1). Social media requires that restaurants have great mood and artistically presented foodstuff that is ‘Instagram ready’ even when they are not fine dining eating places, and they are willing to pay a little more for any experience. Fast-casual restaurants including Chipotle have capitalized with this by having a brick and steel theme with high ambient lighting effects that has attracted Millennials in droves (Dixon et geologi. 104). These changes signify traditional fast food restaurants are now being edged out by fast-casual restaurants which provide a fantastic ambiance that can provide social media likes for Millennials. Because of this trend, it looks like fast food eating places will have to become posh to help compete effectively.
These changes in the fast food marketplace can be attributed to the coming of age of millennials who are at this point working and have disposable cash flow to spend eating out, their thinking about healthy food and the life values of food sourcing in addition to production have played a key role in making fast food more healthy and fueling the climb of fast-casual restaurants. Based on Williams (1), Millennials are more likely to cook their meal than to eat out which could lead to a decline throughout eating out generally as many them get into the job market place and are earning salaries. Social websites has also fueled these alterations as it has made exotic foods more popular and also required that dining establishments become more chic and normal so that they can take photos along with post them online throughout social media sites. The internet has also aided in spread the message of healthy food, environmental brain, ethical food sourcing and also the dangers of refined food in order to more people than before. That generation will continue to effect not only the fast food business but food trends generally speaking.
From the former discussions, it is clear the fact that fast food industry in America is usually poised for significant changes as a result of increased health intelligence, fast casual restaurants, as well as the Millennial generation. The future of ready made meals is likely to include healthier foodstuff, exotic food, ethically acquired ingredients, and more choices. Additionally, fast food restaurants are likely to be more chick and ambiently furnished even as they focus on serving food as fast as possible through self-service kiosks, online ordering, and drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.